[ Talk )
In a world where corporations, products and organisations progressively look and sound the same, not different, what do you have to do to stand out?
Branding expert, author, designer and thinker Michael Johnson shares his thoughts and ideas from three decades at the branding coalface. In collaboration with Design Collective Chichester.
Michael Johnson set up Johnson Banks in London in 1992 and now has clients across the globe. His company rebranded Mozilla in the world’s first ‘open’ rebrand, and its campaign for Cambridge University is raising billions. He has won some of the world’s most prestigious design awards, including seven yellow pencils and one black pencil from D&AD and, most recently, its lifetime achievement award. He has just released his third book, Now Try Something Weirder (Laurence King 2019).